As a consumer, do you buy from just any supplier?
Put another way: have you ever stopped to think about why you bought what you bought?
It often goes unnoticed. Almost every time we make a purchase decision, with so many options, we pick one in particular.
Was it the color? The delivery time, the convenience, or how the store treated you?
One thing is certain: we choose one option among many. Sometimes we already know who we'll buy from without even looking at the alternatives (a bit like never clicking on page 2 of Google results).
That idea rooted in our minds isn't accidental. It's the result of well-aimed efforts to get "the front row" in the show of attention. To get there, you need to know what your client is looking for, what they need and what hurts.
That's why I contributed a couple of pages, a small grain of sand on this beach called business management, to Revista PLAGAS, led by my dear friend Osvaldo Mora and his great team, which brings readers topics, techniques and products that make their lives easier and better managed.
Once again I had the pleasure and honor of sharing some of the experience we've gained with Rupipest on business management. The first key point is understanding that there's no business without clients. The second is understanding how to be the first name in your potential clients' minds.
You can download issue no. 34 for free here (in Spanish).
